About the Guide

Let’s face it, the music industry is in crisis & live music across the UK is on life-support. The purpose of The Guide is to show people all of the incredible stuff that’s happening across the city, from open-mics to showcase gigs, you’ll read some some of London’s best here.

Behind The Guide (and BIAS) is James; the founder and owner of BIAS (he’s the “B” in BIAS). James’ background is rooted in music; graduating with a BSc in Music Technology, and leading several choirs around London.

The Writing Team

Andy has been a musician since he was 6; playing his first gig at 14. With over 10 years experience on the festival circuit, he’s played with acts such as Johnny Cage & The Voodoogroove, Blackelvis & Carmen Costa. Andy has performed all over the UK & Europe and on BBC2, and even once ended up performing on the West End due to an injury crisis! Andy’s love is with rock music – enjoying the pleasure and excitement that a big, thick wall of interesting sound can give you – for him, there is no greater joy!

Felicity Henry is a singer-songwriter/producer/writer based in London. She has a wealth of knowledge in a variety of genres, having grown up in the classical music sphere playing clarinet and saxophone, to managing her own all-female indie-rock band. She is passionate about supporting independent artists, especially those who face further barriers breaking into the industry.

Georgina is a freelance music facilitator, disability/neurodiversity justice organiser, and writer from North London. They are interested in covering all types of music performance, but prefer to prioritise grassroots, DIY and early-career artists. In their spare time, you will find Georgina in a park birdwatching, discovering new genres of music to check out, and going to lots of gigs!

Jessie Morrell is a singer-songwriter, composer, multi-instrumentalist and writer from the South West. A huge fan of The Beatles and all things rock ‘n’ roll, she combines her modern and vintage influences in a prolific catalogue of songs, regularly recording, posting and performing in London and Oxford. Alongside her music-making she also enjoys acting, as she is involved in university productions, student films and playwriting.

J.D O’Sullivan is a freelance music journalist and founder of the Events and Artist Services company From The Common.

Bio: Neve is a performer, songwriter and overall music enthusiast, passionate about anything in between Hildegard Von Bingen and Bikini Kill. Recently she has been busy recording her debut album and performing with her function band across Brighton and London. You can follow her on Instagram @nevesarti

The Guide's Values

We wrote these as founding principals in how The Guide should behave. You can hold us to them, and can be assured in the knowledge that we incorporate them into everything we do.

Transparency,
always

We’re building The Guide in a world of obscurity, gatekeeping and confidence in businesses at its lowest point. We believe it’s better to over-communicate, and talk about what we get wrong and right- this helps build trust; creates and promotes authenticity.

Be
honest

Ultimately, The Guide lives or dies on whether we act with integrity and honesty. If we see something that we know could be better, we should say it. Our writers are here to give a truthful, say-that-shit-with-your-chest opinion.

Don't be
too serious

Send a gif or tell a joke – love what you do, and be yourself whilst doing it. Even though we’re doing hard work, and the road is long; find ways to make it enjoyable. We’re shaking up the industry, and that is a thing to celebrate.

Inclusion is
everything

We’re standing up for musicians. Standing up for people means using your voice and influence for those who need it most. Stand up for the LGBTQIA community, show up for BAME people, stop Asian hate. Be part of the change you want to see, and make a tangible difference.

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