We are committed to providing honest, thoughtful, and transparent reviews of artists, music, venues, and cultural experiences in London. Our mission is to guide our readers—artists, music enthusiasts, tourists, and London locals—through the vibrant cultural landscape of the city with integrity and respect for the creative community.

Independence and Transparency

We maintain complete editorial independence. Our reviews are not influenced by external sponsorships, advertisements, or commercial relationships. Any sponsored content will be clearly marked and will not affect our editorial decisions or the integrity of our reviews. We do not accept sponsorships that seek to alter our opinions or influence our output.

Reviewer Integrity

Our reviewers are independent freelancers, selected based on their expertise and passion for music and London. They attend every event or performance they review, ensuring their assessments are based on first-hand experience. All opinions expressed in our reviews are personal and subjective, designed to provide readers with thoughtful, constructive, and opinion-driven insights, but not to be construed as objective fact.

Conflict of Interest

Reviewers are required to disclose any financial connections they may have with the individuals, venues, or entities they review. We believe in full transparency and will publish such disclosures alongside the review, when relevant. To maintain the highest standards of integrity, all articles are reviewed by a second member of our editorial team for quality, fairness, and adherence to our ethical guidelines.

Tone and Approach

We strive to deliver a balance between critique and appreciation, aiming to support the creative community through constructive feedback. While our reviews reflect the personal opinions of our writers, they are crafted with respect and care for the artists, venues, and events we cover. We do not seek to tear down, but rather to offer thoughtful commentary that enriches the cultural conversation.

Accuracy and Fairness

Our commitment to accuracy means that every review is based on the live performances or events we attend. We ensure that our reviews are timely, well-researched, and reflect the event as experienced by our writers. However, as each review is opinion-driven, we encourage our readers to experience the events themselves and form their own views.

By upholding these ethical standards, we aim to foster trust with our readers and maintain the highest level of integrity in our content, and welcome feedback at any point about these guidelines. Get in touch with your thoughts if you have anything you want to tell us.